The creative minds in the marketing department at Caterpillar are at it again. Back in October 2020 we shared a post about how the company built a massive Pac Man board to showcase their equipment’s capabilities while celebrating Caterpillar’s 95th anniversary. A promotional video (part of their Cat Trials series) was produced and can be viewed here on YouTube. Now Caterpillar has teamed up with Major League Soccer with the goal to expand their appeal to a broader audience.
The video, titled “No Hands,” is installment number 12 in the Cat Trials series. It features former US Major League Soccer player DaMarcus Beasley as he maneuvers through an obstacle course against Caterpillar products including a massive autonomous Cat 794 AC mining dump truck and Cat 299D3 compact track loader. Near the video’s conclusion he successfully kicks a soccer ball into the bed of the moving dump truck.
Yvette Morrison, global director of marketing and branding said, “Caterpillar is eager to partner with Major League Soccer, as we share a joint commitment to being leaders in the communities where we live, work and play.”
The No Hands video combines fast action and humor and can be viewed here on YouTube.
Click here to see read of the details at the CONEXPO-CON/AGG event website. Image above courtesy of Caterpillar.
June 17, 2022