Electronic billboards allow for increased advertising awareness due to its potential to showcase six to eight different messages at a time on a single sign face. Additionally, there is less labor required in comparison to the replacement of vinyl sign faces. Some anecdotal evidence also points to data that electronic billboards “out earn” their print counterparts when it comes to brand awareness and triggering consumer spending. According to the Outdoor Advertising Association of America, there are an estimated 400,000 billboards in the United States. Of these, 2, 400 are digital. That’s about one half of one percent currently in use across the country.
