March 30, 2011 – IronPlanet, Pleasanton, Calif., conducted a record-breaking two-day online auction on March 17-18.
The auction produced the company’s highest single-day auction sales total to date surpassing $22.8 million. The two-day auction totaled $26.7 million in equipment sales.
IronPlanet had more than 14,500 auction attendees, participating from 150 countries. There was strong global bidding and buying with international bids on more than 60 percent of the equipment and 26 percent of the units sold to international buyers.
“IronPlanet continues to attract a very strong global buyer base” said Mike Groves, senior vice president of North American sales. “It is through our global buyer reach that we continue to consistently deliver fair market pricing for the equipment that we sell. Our broad buyer base and our lower cost to sell versus traditional auction channels enable us to deliver greater value and a higher net return for our sellers.”
The sale featured a broad range of construction and agricultural equipment from more than 60 consignors, including liquidations from Aiken Grading and Triangle Grading Contractors as well as equipment from Phillips & Jordan, Lafarge North America, and many other sellers. IronPlanet sold more than 1,099 items including aerial work platforms, articulated dump trucks, compactors, crawler loaders, farm tractors, graders, scrapers, wheel loaders, and other types of heavy equipment.
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