Why Sims


Founded in 1959, Sims Crane & Equipment Co. has lead the crane and rigging industry in Florida for over 50 years with innovative safety practices and education, sophisticated technology and financial stability.  Our clients can attest to the professionalism that is Sims Crane and Equipment.

Since Thomas H. Sims, founder, bought his first H-5 mobile crane in 1961, our customer service principles have been built around family values and nurturing client relationships.  As a third generation family owned and operated business, those core values, along with knowledge, expertise and dedication separate Sims Crane from the competition.

We want you to get a Sims Crane, not just any crane from Sims.

  • Florida Statewide Coverage VIEW LOCATIONS
  • We represent Tadano, Kobelco, Shuttlelift, and JLG
  • Ranked 17th in ACT Top 100 in U.S., 45th among RER Top 100 Intl.
  • Cranes from 8 Ton to 600 Ton Operated/Bare Rental
  • Arial Work Platforms, Rough Terrain Forklifts, & Hoist Division

Our Team

Trisha Floyd | Controller

Trisha Floyd

Thomas Baldree | Executive VP of Operations | Sims Crane

Thomas Baldree
Executive VP of Operations

Tanya Scott | Receivable Account Manager | Sims Crane

Tanya Scott
Receivable Account Manager

Tanya started with Sims Crane in 1995 as a receptionist working her way up to her current position which is the receivable account manager. Her fields of expertise is Florida construction lien law and collections.  

Morgan Hollister | | Sims Crane

Morgan Hollister
Corporate Trainer

Morgan grew up in the construction industry and has a deep rooted passion for cranes. She graduated from the University of South Florida in 2008 with a BA in Psychology and has spent the last 6 years developing her career in the construction industry. Since joining Sims Crane in 2014, Morgan has been involved in all facets of our business and continues to support all of our employees Statewide.

Jerome Willis | New Equipment Sales Manager | Sims Crane

Jerome Willis
New Equipment Sales Manager

Jerome Willis started his Career with Sims Crane and Equipment Co. in March of 1982 after serving for 4 years in the United States Air Force. Jerome has worked for Sims Crane and Equipment Co. for almost 35 years and has been serving as the New Equipment Sales Manager for the last 10 years.

Erika Sims VP of Sales

Erika Sims
VP of Sales

Erika began her full time career with Sims in 2004 after studying Industrial/Organizational Psychology at the University of Florida.  After 7 years heading up the Safety department she moved to sales in 2010.  For 19 years she has worked in departments ranging from billing, collections, human resources, safety, customer relations, rebuilding the safety and sales department and working to develop internal corporate culture.

Diane Dawson | Human Resources Director | Sims Crane

Diane Dawson
Human Resources Director

Deborah Weber | Chief Financial Officer | Sims Crane

Deborah Weber
Chief Financial Officer

Deborah brought more than 25 years of accounting industry experience to Sims Crane in 2014. She specializes in Florida Sales and Use Tax and holds the CFST designation (Certified in Florida Sales and Use Tax). She holds a Bachelor of Science in Business Administration and Masters of Accountancy degrees from the University of South Florida. She is also a CPA.

Dean Sims II | VP of Marketing | Sims Crane

Dean Sims II
VP of Marketing

Dean studied philosophy and business at Southern Methodist University and began full time at Sims Crane in 2005. Over 14 years working in and around the crane industry, he has engaged in all aspects of the business from contract negotiation and logistics to building and developing the corporate marketing program.

Chris Peek

Chris Peek
VP of Risk Management

Charles Franklin | |Sims Crane

Charles Franklin
Tampa HQ Dispatch

Bob Berry | Safety Director | Sims Crane

Bob Berry
Safety Director

Buying from Sims

Throughout Florida, Sims Crane is on the job. At Sims Crane & Equipment Company, you don’t just purchase equipment, you get more than 50 years of experience and knowledge. Our factory trained service technicians provide the after sale support and expertise to perform necessary repairs and warranty maintenance to keep you moving, and building, and it’s all backed by an extensive parts inventory and supply network. Experience the pride of owning the right equipment from our top brands.

Our Affiliates

For years Sims has been involved with leading safety and regulatory committees and organizations. Providing exceptional service to customers with the safety and performance they desire. Sims Crane & Equipment is proud to be associated with these affiliations.

Additional Information